The twenty-six reports that Dogmouth submits to the Global Editors Hub —and which other agencies may furnish on equal terms— constitute a multidisciplinary executive appraisal devised to support and expedite editorial decision-making. Each manuscript proceeds through a rigorous protocol —initial (pilot) readings followed by validation readings— and is augmented by literary analyses, narrative profiles and commercial and legal assessments (market potential, translation prospects, suitability for audiovisual adaptation, among others). The findings are presented as structured, concise and evidence-based documents that identify strengths and weaknesses, define the target readership, benchmark the work against comparable titles and propose concrete revisions and next steps, always in keeping with respect for the author’s voice. Their purpose is to furnish the editor with a reliable portrait that enables, within minutes, a decision as to whether to request the manuscript and which strategy to pursue to transform it into a commercially viable proposition.
List of reports with a brief description of their aim and contents:
1. Agent’s Internal Reports & Documents. Routine administrative and provenance records maintained by the agent: file notes, correspondence, contractual papers and supporting documentation that establish context and chain of custody for each submission.
2. READING AND APPRAISAL – PILOT READERS – FIRST PERUSAL
2.1. Literary Quality Assessment. A technical and critical examination of style, structure, characterisation, narrative voice, language and originality. A thorough literary audit designed to appraise the work’s artistic merit.
2.2. Narrative Psychological Profile Report. A concise profile of principal characters analysed through established psychological models (Big Five, Berne, Jung), accompanied by comparative charts of dominant traits. Highlights any psychological dissonance; in effect, a narrative personality X-ray of the dramatis personae.
2.3. Dynamics & Narrative Networks Report. A graph of interactions mapping nodes of influence, marginality and alliance. Identifies social patterns (class, gender, power conflicts) and flags relational inconsistencies or stereotypical portrayals.
2.4. Sociocultural Bias & Risk Report. An assessment of implicit biases—gendered, racial or cultural—together with reputational risks for publisher and author. Distinguishes legitimate narrative perspective from inadvertent authorial bias.
2.5. Psychological & Moral Development Report. Evaluates protagonists’ cognitive and emotional maturation, tracing moral and ethical progression within the narrative. Measures resilience under conflict and the credibility of character development.
2.6. Integrated Narrative Coherence Report. Synthesises the foregoing profiles and maps: personality schemas, relational diagrams and dissonance alerts. Furnishes objective recommendations for narrative adjustment; the bridging report that links analysis to practical revision.
2.7. Logical & Argumentative Consistency Report. Appraises the internal rigour of the work’s reasoning. Detects contradictions, ambiguities and breaks in coherence, offering the editor or producer an objective safeguard against subjective bias.
2.8. Market Potential Analysis. An appraisal of the work as a commercial proposition: current genre trends, comparisons with recent successes and an estimate of demand.
2.9. Target Audience Validation Report. Precise identification of the intended readership (age, gender, reading habits) and verification that a genuine, reachable audience exists.
2.10. Competitive Benchmarking Report. Survey of comparable titles in the marketplace: positioning, strengths and weaknesses relative to the work under consideration.
2.11. Series Potential Report. Assesses whether the work lends itself to a series (literary or audiovisual), including scope for prequels, spin-offs or sequels. Even a negative finding offers the author clarity on future prospects.
2.12. International Benchmarking Report. Benchmarks the work not merely against Spanish titles but against international trends in principal markets (Anglophone, French, German), offering a comparative global perspective.
2b. READING AND APPRAISAL – VALIDATION READERS – SUBSEQUENT PERUSALS
(Further elaboration of the same reports listed above. Successive readings that expand, refine or correct earlier findings and serve to validate the work’s final consistency.)
3. OTHER MARKETS
3.1. Translation Potential Report. Assesses the appeal of the work to other languages and territories, taking account of style, cultural references and the universality of theme.
3.2. Screen/Streaming Adaptation Report. Analyses the work’s suitability for film, television or streaming formats: plot dynamics, character appeal, visual potential and script viability.
3.3. Transmedia Potential Report. Examines opportunities to extend the narrative across media—comics, podcasts, games, interactive web formats—and the coherence of such extensions.
3.4. Derivative Rights Potential Report. Appraises ancillary commercial uses of the intellectual property: merchandising, spin-offs, anthologies, licensing prospects.
3.5. Digital Formats Strategy Report. Analyses suitability and strategic approach for e-books, audiobooks and interactive formats.
3.6. Awards & Contest Potential Report. Evaluates the work’s fit for national and international literary competitions and prizes (for example, the Prize Nadal and other relevant awards).
4. SYNTHESIS AND REVISION PLAN
4.1. Integrated Editorial Evaluation Report. A unified digest of all preceding reports (Sections 2 and 3), offering a comprehensive view of quality, market prospects and strategic opportunities. Of singular utility to any editor or producer when read alongside the Economic Feasibility Study and the Editorial Strategy Memorandum.
4.2. Literary Restructuring Plan (Corrections). A technical, actionable dossier of proposed corrections: trims, expansions, reorganisation, stylistic polishing and dialogue refinement. Serves as the practical guide for any necessary rewriting.
4.3. Legal & Sensitivity Report. Identifies potential legal pitfalls—third-party rights (real names, trademarks, sensitive locations)—and cultural, political or gender-related sensitivities liable to provoke editorial concern.
5. PUBLISHING STRATEGY
5.1. Market Penetration Analysis. Studies routes to market: distribution channels, geographies, initial printings, fairs and retail placement.
5.2. Economic Feasibility Study. Estimated budget, editorial and marketing costs, break-even analysis and sales projections. Indispensable for editorial or production decision-making when considered with the Integrated Editorial Evaluation and the Editorial Strategy Memorandum.
5.3. Preliminary Marketing Plan. Practical recommendations for initial communications strategy: social media, press, events and promotional activities.
5.4. Editorial Strategy Memorandum. The capstone document: an integrated strategy drawing upon all reports from Section 2 onwards. Recommends whether to publish, where and how, under what terms, at what cost and with what anticipated returns and risks. The principal, decisive instrument.
6. FURTHER REPORTS
6~10. Agent’s Internal Reports & Documents. Reserved entries for agent-held materials: detailed operational notes, negotiation records, internal assessments and other working documents not intended for external circulation.
